Marcomms Media has expertise in online advertising including the growing world of pay-per-click (PPC) advertising with the major search engines, social media platforms and more. In addition, we work with our clients to secure banner advertising on local, specific websites that reach the intended target audience.
Marcomms Media Online Advertising Options include:
Pay-Per-Click – Get your brand in front of the right customer, in the right place, at the right time, and on the right device.Increase Return on Investment (ROI), increase revenue and reduce marketing cost.
Search Engine Marketing – Identifying and eliminating poor-performing key phrase variants and identification of new high-performing phrases for use in Google Adwords.
Display Advertising and Remarketing – Reaching high value audiences using geographic, behavioral, and contextual targeting, as well as recapturing lost visitors using remarketing. Display ads are also known as “banner ads.” The examples below show a common standard size for online ads, which measures 300px x 250px . When running a PPC ad campaign including display advertising and / or retargeting, the ad platforms require more than just these two most common sizes. For example, Google require nine size variations of your ads for different purposes including all browsers on PCs, tablets and mobile.
Social Media Advertising – Ability to target audiences on all major social platforms, including Social Media PPC:
Facebook, LinkedIn, Twitter, and more!
Search Engine Optimisation
SEO is the process of increasing a website’s visibility in a search engine’s unpaid search results (this usually means getting your website to the first page of search results).